Cangzhou Botou City and surrounding counties and districts have gathered hundreds of upstream and downstream enterprises of cold-rolled forming machines, forming a complete industrial chain including R&D design and production and manufacturing. Series report "Cross-border e-commerce acceleration" Today, let's look at the leading cross-border business enterprise Cangzhou Zhongtuo Company relying on industrial clusters to build a centralized procurement center, saving time and effort for customers and taking a new path for cross-border e-commerce.
记者在采访中拓公司时，正巧赶上两位外地客商前来采购。不到半天时间，客商就交了定金，双方顺利签订了合同。
Indian merchants: When we go to other factories, they show us catalogs, but we can't see the real thing. Here we can see so many equipment, and there are many upstream and downstream products.
不仅可以买设备，还可以买上下游产品，这正是客商看重的。负责人徐连兴介绍，公司经营的冷轧成型设备是将金属板材制成特定截面型材的机器，广泛应用于建筑领域。由于产品成本高、需要定制，与传统跨境电商买卖双方不见面就能交易不同，客户往往要到现场才能看到产品。
徐连兴，沧州中拓冷成型设备有限公司负责人：
When customers come to China to purchase, they not only purchase our machinery and equipment, but also purchase raw materials, finished products, and supporting products. They have to travel to various suppliers across the country. After finding the customer's pain points, satisfying and solving the customer's pain points is our selling point.
中拓所在的泊头市及周边县区聚集了数百家冷弯成型设备上下游企业，形成了研发设计、生产制造的完整产业链。依托这一产业集群，中拓与产业链上的企业合作建设了6000平方米的集中采购中心，所有产品在这里集中亮相，省去了客户找产品的麻烦。
做好产品的整个生态系统。我们将所有采购的产品和客户需要面对的所有问题打包，一站式采购、一站式供应、一站式解决。
阿塞拜疆商人：在这里买东西太方便了。想买什么就买什么，遇到什么问题都能解决。
我们一起赚钱，一起工作。中拓公司一马当先，进一步扩大了在跨境电商平台上的知名度和影响力。依托产业集群带来的好处还不止于此。2023年，中拓公司与西门子签订协议，为客户提供远程协助、智能维护等服务。在这个过程中，中拓公司负责核心控制系统的生产，其他部分则请兄弟企业根据各自优势进行生产。这种强强联合的模式也让产品更具竞争力。
中拓公司合伙人孙亮：中拓公司对产品质量的要求非常高，（可以）让我们生产出更高标准的设备，也让我们公司在市场上更有竞争力。
In 2024, Zhongtuo's export sales reached more than 200 million. This year, they are ready to make new achievements in the field of cross-border e-commerce.
沧州中拓冷成型设备有限公司负责人徐连兴：我们积极对接山东、深圳的一些跨境电商外贸综合服务公司，把他们引进来，不断为我们产业带的发展赋能。
Accurately find customer pain points, take the lead in building a centralized procurement center, and find ways to save customers time and effort. In this process, Zhongtuo "is not fighting alone". The company focuses on using the "cooperation" thinking, relying on the "big tree" of the industrial cluster, and cooperating with other companies in the industrial chain to form an export model of upstream and downstream collaboration and rapid response to orders, so as to leverage and gather strength to create competitiveness in the field of cross-border e-commerce.