As the leader of the city’s press machinery industry, Cangzhou Zhongtuo Roll Forming Equipment Co., Ltd. integrates the full chain resources of R&D, production and sales, and its products are exported to more than 170 countries and regions around the world. It also uses the “group production + cross-border e-commerce” model to drive the upgrading of the regional industrial chain and inject new momentum into the high-quality economic development of the city. At the recent city-wide economic and social high-quality development commendation and work style change to improve the environment and promote development conference, the company’s general manager Xu Lianxing spoke as a typical representative.
In the roll forming equipment exhibition hall of Cangzhou Zhongtuo Roll Forming Equipment Co., Ltd., merchants from Nigeria are selecting construction equipment.
Nigerian merchants: We have established contact with Zhongtuo since December last year. Now we come here to visit the factory and see so many equipment with our own eyes. We are very happy. The quality of these equipment is very good. We will cooperate soon. I want to ship these equipment to Nigeria as soon as possible.
Zhongtuo Company has always insisted on innovation-driven development. Through continuous technological breakthroughs, the company has developed customized equipment suitable for multiple fields such as construction and manufacturing. The company has built its own R&D center, focusing on the research of market demand and industry trends, and strives to meet the needs of global customers.
In 2023, Zhongtuo Company reached a strategic cooperation with Siemens, a Fortune 500 company, to jointly develop value-added services such as remote assistance and intelligent maintenance. Faced with the bottleneck of production capacity, Zhongtuo innovatively adopted the “industrial chain collaboration” model: independently producing core control systems, and the remaining parts are manufactured by local upstream and downstream companies. This model not only achieves “quick response to orders”, but also drives the technology upgrade of supporting enterprises in our city.
In 2015, Zhongtuo Company entered the field of cross-border e-commerce. By building a global marketing network through more than 40 independent stations and obtaining signals from overseas markets, companies can know which products are more popular, so as to produce and sell more accurately. At present, the company’s average daily cross-border e-commerce orders exceed 100 orders, and goods are continuously shipped to more than 170 countries and regions around the world.
Xu Lianxing, General Manager of Cangzhou Zhongtuo Cold Forming Equipment Co., Ltd.: Zhongtuo’s future development, first, will focus on increasing research and development efforts. Customers’ pain points are our selling points and our improvement points. Second, we will continue to improve the product ecology, increase supply chain integration efforts, and improve the centralized procurement center. Third, we will expand the advantages of the foreign trade ecology, highlight the advantages of the foreign trade ecology in finance, certification, qualifications and other aspects, and actively make Zhongtuo’s contribution to the economic development of Botou City.